Classic Philippine TV Commercials (Part 1)

Did you grow up in the 60’s, 70’s and 80’s?  This is the time when life seemed simpler:  You actually went out to play with friends (not the PS3), no internet, no cell phones, a lot less traffic, TV sets were still black and white (most), and the commercials on TV were well,  simple, unlike some of the high-budget productions now-a-days.

I stumbled upon these videos more than a year ago and they really brought back a lot of noontime memories as a child growing up in Kamuning, QC.   I remember seeing most of these during commercial breaks while having monggo for lunch and our TV tuned-in to our favorite noontime show,  Student Canteen with Eddie Ilarde, Bobby Ledesma, Connie Reyes and Helen Vela.

This first video is for Ford Fiera with the original ‘mahangin’, Rod Navarro.  He claims “150 pasahero ang kasya… sa sampung biyahe” .  He was really known as one who exaggerated the truth in the characters he played in the movies and TV.

This next one is the classic Veto commercial.  “Ang lakas ng ulan…. may underarm odor si Fe”… I really cannot help smiling right now just thinking about how widespread that phrase became in the 70’s.  Probably the old equivalent of viral marketing :)

Who can forget Bert “Tawa” Marcelo in his 680 Home Appliances ad series?  You wouldn’t believe the prices of the appliances in this video.

And of course, San Miguel Beer’s “Mag beer muna tayo” campaign.  This is again Bert “Tawa” Marcelo, with his famous line… “pupulbusin ko ang dibdib!”

After viewing these videos, sometimes you’d wish that you can just board a time machine and go back in time, doesn’t it?  But they also beg for us to ask the following question: Meron ba tayong respository ng mga lumang video o pelikula para ma-preserve ang mga classic na mga video na ito? Yung mga lumang pelikula ng Sampaguita Films, mga lumang pelikula nila Pugo, Dolphy, Nida Blanca, Nestor de Villa, atbp… nasaan na?  Sino ang nagtatago, at naka-preserve ba ito o nabubulok na sa baol ng isang patay nang producer?

Let’s ponder on this… more to come…

Comments

comments

    • robert

      yah less stress and anything can be done in a simple and easy way hehehehehe nakakamiss talaga especially during my younger years

    • robert

      oo ngah less stress and most of all natural ang beauty ng mga kababaihan hehehe

  • Carlos Constantino

    Take note sa commercial nang 680 and notice the tag price of the appliances, its only by the hundred!!!! Ganon kamura ang mga bilihin noon. Its a nice thing to reminisce the old times.

    • robert

      hahahahahaha mang kepweng and estong tutong nung pinanood ko siya nung bata pa ako classic na siya pero maganda yah right nakaka miss talaga sana makablik tayong lahat sa year 1950 hehehehehe sana pogi pa rin ako hehehehe

  • elsie

    i wish i was born that time. simple lang ang life wlang stress at wlang competition. khit highschool lang ntapos may mppsukan ng work.

  • anthony roque

    :-D nice video baby paku nyan e peru mas maganda buhay cguru nun ala pang mga internet at cellphone at mga drug adicts

  • Still remember that commercials…black and white pa lang ang television namin. wow talagang nakakamiss…marami ng nagbago sa ating kapaligiran at ang high technology…old days brings memories on thing videos sana marami pang videos ang i post ninyo..thanks

  • Francis Joseph Chua

    :-)) I agree, I grew up playing patintero, touch-ball, tumbang preso, taguan, and other popular Filipino street games for kids. Life was really simpler and pagers were the precursor of the popular cellphones that we have now. I could remember some of these commercials especially the one from San Miguel where my dad spend 27 years as a loyal employee. Paborito ko pang snack noon habang nakikipag-kwentuhan sa kalaro ay Chippy, Chiz Curls, dirty ice cream o kaya naman scramble na pwedeng samahan ng Iced Gems na biskwit! Minsan, uupo lang kami ng mga kaibigan ko sa gilid ng kalsada sa loob ng subdivision at mag-uusap tungkol sa mga pangarap namin habang may maririnig kang naglalako at sumisigaw ng “puto!” o kaya “binatoooggg!” If we’re not playing games, minsan bahay lang at manonood ng “Lucio at Miguel” nina Panchito at Dolphy at usually – 1-2pm ng hapon yun :) Iba tlaga ang panahon noon, di ramadam ang kahirapan at ang mga tao noon ay mas may malasakit kaysa ngayon. (opinion ko lang po) :)

  • marietta yet porcioncula

    naalala ko rin ang “PINYALAP” ng marca pinya soy sauce…. at ang LIWAYWAY gawgaw ang gamitin at ang walang kamatayang komersyal ng MERCURY DRUG…” gamot ay laging bago “dyan mo rin makikita laluna sa mga kalendaryong pinamimigay nila ang ilang larawan ng OLD PHILIPPINES… MABUHAY PILIPINAS!!!!

  • Roberto M. Macasero

    the good old 70’s and the best of the 80’s… pamasahe sa jeep na inabot ko nun ay 25 centimos lang. 1975 ng lumipat kami sa Mandaluyong. magla-lakad papasok sa iskuwela sa ILES. Makikipaglaro sa mga kaibigan ng patintero, taguan, luksong baka, jolen, tex, sumpit, tumbang preso at kung anu-ano habulan. Panahon ng Voltes V, Star Rangers, Daimos, Mazinger Z, Sesame Street, Electric Company, Balatak, Student Canteen, Champoy, Going Bananas, Dance Fever, mga pelikula tulad ng tokwat baboy ni chiquito at bomber moran, si Tony Ferrer sa mga Secret Agent na roles, Sampaguita, Aegis, Florante, Freddie Aguilar, Game and Watch, Tetris, BMX bikes, Tetron, Espadril, Sperry, Hang ten T’s, Crispa T’s, Mountain Dew, At ang pag sikat ng mga New Wave Music, Break Dancing, Michael Jackson, Madonna, Cindy Lauper, Spandau Ballet, Tears for Fears, Depeche Mode, B-52’s, Punk Rock Music, Air Supply, Barry Manilow, Eagles, Metalica, atbp. Sobrang dami po talaga…. walang batid sa saya, kasimplehan, sarap balikan.
    Salamat sa mga ala-ala!

  • Don’t you acknowledge that it is high time to get the home loans, which can make you dreams real.

  • nini villanueva

    I belong to ’50’s generation, i got to remember things back in 60’s, yes childhood memories like putting up a Xmas tree cut from lanite tree, put soapsuds from Perla soap to look like snow, and my brother cutting up bamboos to use as kalburo-fuelled canon for New Year, no fireworks yet that time. We play games luksong tinik, bihagan, bahay-bahayan, tinda-tindahanan, etc, snacks were pandesal na putok at sadya which are as big as monay, puto at halo halo..soft drinks were Canada Dry at Royal orange..well so many more to look back..when i retire from working abroad, im gonna reminisce them all with my bros and sis..collect memorabilias ang simply recall d good old days..

  • Jake

    Old Days… Naalala ko si Rod Navaro sa radyo at pag patalastas ay patutugtugin nya ang “Rupina Patis2X,Rupiiinaa ang patis na may kalidaadd!!”

  • Noemi Ruth A. Ancheta

    some of the things i remember like:
    Tarzan bubble gum
    cosmos soft drink
    teks (medyo makapal pa noon, ngaun manipis na!)
    nepa Qmart
    stationeries (medyo sikat ka pag my collection)
    analiza drama
    Sanrio clips
    COD dept. store in Cubao (and they have a show during Xmas)
    fiesta carnival,
    at marami pa pong iba..
    yes, life was so simple then..
    and yes, how time really flies.