Tag: Commercials


Classic Philippine TV Commercials (Part 1)

Did you grow up in the 60’s, 70’s and 80’s?  This is the time when life seemed simpler:  You actually went out to play with friends (not the PS3), no internet, no cell phones, a lot less traffic, TV sets were still black and white (most), and the commercials on TV were well,  simple, unlike some of the high-budget productions now-a-days.

I stumbled upon these videos more than a year ago and they really brought back a lot of noontime memories as a child growing up in Kamuning, QC.   I remember seeing most of these during commercial breaks while having monggo for lunch and our TV tuned-in to our favorite noontime show,  Student Canteen with Eddie Ilarde, Bobby Ledesma, Connie Reyes and Helen Vela.

This first video is for Ford Fiera with the original ‘mahangin’, Rod Navarro.  He claims “150 pasahero ang kasya… sa sampung biyahe” .  He was really known as one who exaggerated the truth in the characters he played in the movies and TV.

This next one is the classic Veto commercial.  “Ang lakas ng ulan…. may underarm odor si Fe”… I really cannot help smiling right now just thinking about how widespread that phrase became in the 70’s.  Probably the old equivalent of viral marketing :)

Who can forget Bert “Tawa” Marcelo in his 680 Home Appliances ad series?  You wouldn’t believe the prices of the appliances in this video.

And of course, San Miguel Beer’s “Mag beer muna tayo” campaign.  This is again Bert “Tawa” Marcelo, with his famous line… “pupulbusin ko ang dibdib!”

After viewing these videos, sometimes you’d wish that you can just board a time machine and go back in time, doesn’t it?  But they also beg for us to ask the following question: Meron ba tayong respository ng mga lumang video o pelikula para ma-preserve ang mga classic na mga video na ito? Yung mga lumang pelikula ng Sampaguita Films, mga lumang pelikula nila Pugo, Dolphy, Nida Blanca, Nestor de Villa, atbp… nasaan na?  Sino ang nagtatago, at naka-preserve ba ito o nabubulok na sa baol ng isang patay nang producer?

Let’s ponder on this… more to come…